This wonderful line focuses on figures and playsets that young children love! The Little People line has been a mainstay at Fisher-Price for decades. It was a pleasure to be both a designer and Design Director for this influential toy line.
My team designed and created some of the most iconic playsets and vehicles in the toy industry from Little People Farms to houses to firetrucks. Each vehicle or location was lovingly designed for great figure play and to enable children’s storytelling.
My team enabled this opportunity for Fisher-Price starting with the Little People Beatles and Kiss figures. Within a short period of time, we started working on a Little People Buffalo Bills set as a fundraising effort for the Oshei Children’s Hospital in Buffalo, NY. That extremely successful set led Fisher-Price to get the NFL license for Little People.
This wonderful line focuses on figures and playsets that young children love! The Little People line has been a mainstay at Fisher-Price for decades. It was a pleasure to be both a designer and Design Director for this influential toy line.