Fisher-Price toys and products are throughout this portfolio. Since many of the items that my teams and I have worked on like Little People, Power Wheels, and Thomas & Friends are “sub-branded”, I’ve broken those out into their own segments for easier navigation.
The Fisher-Price Medical Kit, Bubble Mower, Drill Set, and Tea Set have been preschool staples for decades. These classic role play items empower children to act out the activities that they see their parents and caregivers do. Over years of being a designer and Design leader, my teams and I designed and redesigned these wonderful toys several times.
I have created content for many toys and led both internal and external content development for toys & products. During my tenure at Fisher-Price I led a UX Team as well as various Content Teams in the creation of some of our most technologically complicated projects.
Fisher-Price toys and products are throughout this portfolio. Since many of the items that my teams and I have worked on like Little People, Power Wheels, and Thomas & Friends are “sub-branded”, I’ve broken those out into their own segments for easier navigation.