Doodle Bear was a great combination of soft plush and creative activity. Children could personalize their individual Doodle Bear by drawing on the fabric or clothing with the washable markers. Changing looks was as easy as washing off the maker with soapy water and drawing some new designs. My team created the Doodle Bear large, pet & carrier, babies, and minis to satisfy a variety of price points and retail options.

Doodle Bear leveraged a printed fabric that gave a very nice background to the various animals. My team developed a number of graphic options over time to create special Doodle Bear variations and in-store exclusives.